The Big Picture ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.
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Please update this article to reflect recent events or newly available information. August Learn how and when to remove this template message e-Choupal is an initiative of ITC Limiteda conglomerate in Indiato link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.
The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.
Effects of e-Choupal[ edit ] ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.
Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers.
This helps farmers improve the quality of their products, and helps in obtaining a better price. The computer is housed in the sanchalak's house and is linked to the Internet via phone lines or by a VSAT connection.
The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal. The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation.
These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.
Even small farmers have gained from the initiative. Farmers can get real-time information despite their physical distance from the mandis. The system saves procurement costs for ITC Limited. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete.e-Choupal is an initiative of ITC Limited, a conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.
e-Choupal tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak infrastructure and the. E-choupals in Challenges There are several problems faced by the E-choupal model, most of which were unique and hence all the more challenging. ITC faced many problems like Intermediary unrest, lack of awareness, outdated infrastructure, problem in electricity supply etc.
But gradually ITC States covered 10 Villages covered 40, ITC's e-Choupal Ecosystem - Making agriculture profitable & empowering 4 million farmers across 10 states. The Indian Context. Indian farmers, especially small and marginal ones, must fight challenges on multiple fronts.
When growing crops, poor soil, lack of irrigation and volatile weather are constant hurdles, made worse by climate change. Jan 04, · Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.
To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income Author: TBI Team. Home| e-Choupal. Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters sustainable and inclusive growth in India.
The programme is a degree intervention that enables comprehensive development of the rural ecosystem through information. Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B.
Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India.